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Quality Craftsmanship Contracting
Project type
Branding Package
Location
New York City
Challenge
A growing construction company lacked a clear brand identity. Their logo, colors, and messaging were inconsistent across trucks, uniforms, proposals, and job sites—making the business look smaller and less trustworthy than competitors. This limited their ability to win larger contracts and stand out in bid reviews.
Solution
We developed a bold, professional brand system tailored to construction environments. This included a new logo, color palette, typography, and clear usage guidelines, applied consistently across trucks, safety gear, site signage, proposals, and digital assets. Messaging was refined to emphasize reliability, safety, and on-time delivery.
Problems Solved
Inconsistent visuals → unified, professional brand presence
Low brand recognition → strong, memorable identity on job sites
Lack of trust with new clients → polished materials that signal credibility
Missed marketing opportunities → branded trucks and sites now act as mobile ads
Results
The company saw increased recognition on job sites, improved confidence during bids, and stronger client trust—positioning them as a serious, scalable construction partner rather than a small local contractor.






